Prime Day Rebrand

In October 2020, Prime Day shifted from its traditional summer event to become the holiday shopping season's launchpad. Our commitment to providing customers with irresistible deals remained, and as an art director for the creative team, I worked with the creative leads and helped develop systems for producing over 5,000 graphics.

We worked with technology experts to create a graphic automation system that enabled marketing leads across 20 countries and 12 languages to generate over 20,000 graphics, with 73% automated. By the following year, we had automated nearly 80% of all graphics. This saved approximately 1,500 hours of design time, achieving scalability with greater efficiency.

Prime Day 2019
Boxtropolis

Prime Brand
Joy Delivered